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14 Mar 2013

PPM

by xxl | posted in: Branding, Print, Project Overview | 0

YACHT BROKERAGE

PPM

Mar 7, 2013
Logo | Style Guide | Leaflet
VISIT

PPM is short for Prestige & Performance Marine Ltd, a yacht brokerage company based in Hong Kong

PPM

Logo

Company Name
Prestige & Performance Marine Ltd

Industry
Yacht brokerage

Target User
International, high-class users

Key Words for Brand Image
Prestige, Performance, Modern, Artical, Fashion

Deliverables
Logo, Style Guide, Advertising Chart

Logo

Color

PPM asked me to redesign the new brand identity that reflects prestige and professional performance. After communication and research, I decided to use titanium and gold on a carbon fiber background to represent a high quality and performance brand image.

Color

Business
Card

The business card is designed with both glossy gold and matte silver foil stamps. The edges are also painted gold in order to present a premium image that PPM seeks after.

Business Card

Multiple
Media

The new logo can easily be applied to different media types including textile and glass wall.

Multiple Media

Leaflet

In order to make the leaflet more eye-catching. The picture of yartchs are exaggerated with a gold headline.

Leaflet

branding, print, yacht logo

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