YACHT BROKERAGE
PPM
Mar 7, 2013
Logo | Style Guide | Leaflet
PPM is short for Prestige & Performance Marine Ltd, a yacht brokerage company based in Hong Kong
Logo
Color
PPM asked me to redesign the new brand identity that reflects prestige and professional performance. After communication and research, I decided to use titanium and gold on a carbon fiber background to represent a high quality and performance brand image.
Business
Card
The business card is designed with both glossy gold and matte silver foil stamps. The edges are also painted gold in order to present a premium image that PPM seeks after.
Multiple
Media
The new logo can easily be applied to different media types including textile and glass wall.
Leaflet
In order to make the leaflet more eye-catching. The picture of yartchs are exaggerated with a gold headline.