Mar 7, 2013
Logo | Style Guide | Leaflet
PPM is short for Prestige & Performance Marine Ltd, a yacht brokerage company based in Hong Kong
PPM asked me to redesign the new brand identity that reflects prestige and professional performance. After communication and research, I decided to use titanium and gold on a carbon fiber background to represent a high quality and performance brand image.
The business card is designed with both glossy gold and matte silver foil stamps. The edges are also painted gold in order to present a premium image that PPM seeks after.
The new logo can easily be applied to different media types including textile and glass wall.
In order to make the leaflet more eye-catching. The picture of yartchs are exaggerated with a gold headline.