14 Feb, 2014
Web UI | Front-end | Back-end | CMS
Ruby Fang is a leading haute couture brand founded in Paris. I’m solely responsible for the design and implement of this WordPress based company website with WooCommerce based online store.
A Great 1st
Ruby Fang is fasion brand, so I beleive making an impact with featured images using a full screen image slider is gorgeous at first glance.
Simple, fast and beautiful is all I think that online shopping should offer. No matter the screen size, Ruby Fang offers a clean layout with focus on the product making it an ideal platform for a great shopping experience.
The shopping cart is inpletemented with WooCommerce. The flows, interaction and validation are well considered and organized.
The back-end is built with WordPress, an open-source content management system (CMS). Brand news publication, product management, order management and so forth can be easily maintained in this platform.